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Started in Italy in 1992, METROCITY is a fashion and
lifestyle brand based on Milan's innovative technology and Florence's artisan.
METROCITY reinterprets reality from a different perspective, conceives
products, continues to evolve and present visions.
Material presents contemporary trends with classical based on Italy's natural
and cultural heritage.
#INOVATION #SINCE 1992 #ICONIC
"METROCITY is an icon of innovation that started in 1992 in Milan."
In 1992, many women wanted to break the restrictive frame of beauty.
They longed for freedom, liberation beyond the fixed frame and also
expressed their own essential voice and beliefs.
METROCITY shocked certain Italian women with materials, techniques and
ornament that drastically deviated from the classic handbag format.
The material exceeds the limit of monotonous expression by applying
the finest leather in Tuscany, Italy, new high-tech jacquard, signature quilting and press techniques.
Oromazzo and Oroge, created by adding Italian classical sensibility to the bold ornament symbolizing the future. METROCITY always suggests a new style.
“Italy's legacy, present, and future values”
Many of Italy's artists were craftsmen and master artisan
before becoming painters, sculptors, and architects.
METROCITY presents a new collection every season, with modern techniques,
identities, and inspiration based on traditional Italian techniques.
it is inspired by Italian heritage and nature, and modern objects such as art, movies, photography, and
architecture, and enjoys the challenge of creating a reinterpreted collection from a new perspective.
it goes beyond the times with its unique design that combines modern styles.
#CRAFTMANSHIP #ITALIAN HERITAGE
Different precious and unique values.
Everyone has different dreams, shapes and voices.
Love
Everyone is precious and has a unique value.
Everyone has different shapes, voices, and dreams, so we have to embrace and love diversity.
Love for myself and love for everyone adds richness to life.
We work for people with people.
Embracing, equality, and ethical behavior are the values that METROCITY pursues.
Love for myself and love for everyone adds richness to life.
We do our best to solve the problems facing the world.
It is an investment for the ideal future that everyone thinks freely, supports each other, and creates positive change and growth.
“ MADE IN WORLDWIDE ”
Each region of the world has a culture of art, craftsmen, and factories.
METROCITY explores to find new things, Inspired by heritage, life and
nature, culture, art, and creation around the world.
Florence's Heritage Method, which is recognized worldwide.
Based on Milan's state-of-the-art technology, we always try new things with factory, tenaries, and artists with specialized technology from all over the world.
METROCITY presents a variety of collections in Italy, Switzerland, Spain, the United States, Japan, China, and Korea.